Black Lives Matter Movement For Breonna Taylor & George Floyd - Louisville, Kentucky

PICO California joined the call for justice for Breonna Taylor, participating in the rally in Louisville, Kentucky, to demand accountability for her death. The rally’s visual content, including photos, videos, live streams, and quotes, was captured and shared widely across social media. In collaboration with Black Lives Matter Louisville, PICO California organised and disseminated content, engaging its network throughout California. Email blasts were targeted to subscribers, encouraging them to vote and take action in support of the cause.