California’s Tenant Protection Act of 2019

The California Tenant Protection Act of 2019 (AB 1482) was a landmark bill aimed at enhancing housing stability for renters across the state. It introduced key protections, including annual rent caps limiting increases to 5% plus inflation (CPI), or a maximum of 10%, and just cause eviction requirements, ensuring landlords provided valid reasons for terminating leases. Signed into law by Governor Gavin Newsom, the bill marked a significant step toward addressing California’s housing crisis by providing statewide tenant safeguards.

For the California Tenant Protection Act of 2019, a communication strategy was designed involving storytelling campaigns, community education, social media advocacy, coalition building, and targeted legislator engagement. These actions mobilised support and raised awareness to drive the bill’s passage.