Innovation Hackathon

The campaign for the KP Innovation Hackathon was designed to position the event as a platform for innovation, focusing on themes like clean energy, archaeology, government, and climate change. The visual identity featured bold, futuristic elements and a striking colour palette of deep blue, white, and neon green. Key messaging centred around the tagline "The Future is Now," encouraging participants to "Explore, Innovate, Create." 

The campaign included a range of promotional materials, such as posters, pamphlets, and merchandise like T-shirts, badges, and wristbands, all aligned with the hackathon’s identity. Social media efforts leveraged branded hashtags like #TheFutureIsNow, supported by interactive digital content to drive engagement.