The Chan Zuckerberg Initiative’s California Housing Narrative Learning Lab

This lab was designed to empower housing advocates across California. It focused on building communication strategies to shift public attitudes and narratives around housing reform. Through peer learning, research insights, and practical tools, the lab supported participants in developing skills to drive narrative changes and create support for comprehensive housing policies statewide. PICO California collaborated with the Chan Zuckerberg Initiative to:

• Design communication strategy based on narrative insights.

• Created content aligned with the strategy for clear, consistent messaging.

• Designed content for various platforms.

• Trained advocates to effectively communicate key messages.

• Collected and wrote stories to strengthen the housing narrative.

• Designed digital toolkits for action and ensured their strategic dissemination to drive trends and engagement.